PLANT GRANTS
Plant Grants is a new multi-year grants program that promotes plant-based eating by providing charitable funding, education and mentorship to grantees. The 2021 program recognizes the impact the COVID-19 pandemic has had on Black-owned restaurants and aims to help these businesses recover from these challenges. To support this program, an identity system was designed and later used on Instagram and Facebook.
*Logo design, color, typography and social media use guidelines
Art Direction: Cory McLitus, Jennifer Vandersteen Designer: Juan Barrera